Released august 5thShop now
A New Scope
The current generation, Gen Z, is a depressed generation... hyper-critical & hyper-emotional. The products going forward, are going to be less centered around SBA but, more around the generation we live in.
The pressure can be exhilarating and chilling, it feels like we are on a clock, we have to solve the previous generation's problems and Save the Earth, while the social construct has literally flipped and turned upside down in the past decade. It's dynamic, everyone wants to move forward but, the social construct also wants us to make sure that nobody gets hurt in the process.
It's a complicated and difficult road ahead, the detriment of the past and the fear for detriment of the future are the burden of the present generation. We're turning the detriment of the present into a culture and the turning the pressure into gems.
The S.B.A. Brand
Currently, going through changes visual and productive changes. COVID has put a lot of strain on logistics. The design team and marketing team are working with the production teams around the clock. Thank you for your patience.